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Daiskee Brand Identity

Daiskee Brand Identity

Overview

In late 2015, marketplace automation startup Daiskee asked me to create a logo and branding identity system for them. Since they're all about speed, efficiency, and precision, I designed a logo that appropriately reflects those values. The three horizontal lines in the 'D' hint at analytics (a core part of the company), while illustrating speed.

 
 

Date

Dec 2016


Disciplines

Branding
Identity System
Creative Direction


Final lockups

Final lockups

Initial concepts created during the discovery phase.

Initial concepts created during the discovery phase.

An electric color palette is grounded in large swashes of black, white, and cream.

An electric color palette is grounded in large swashes of black, white, and cream.

App icons and type system. 

App icons and type system.