Superfoods

Art Direction / Identity / Set Design / Production

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Project Overview

In partnership with YouTube, I directed "Superfoods", a show with over 48 thousand subscribers that educates viewers on how to incorporate nutritious superfoods into their everyday diet. Every week, a new superfood's history, health benefits, and recipes were covered. 

My Role

I wore many different hats while working on the show–art director, set decorator, chef, writer, and director of production. The biggest challenge was to keep viewer engagement up by delivering as many learning moments per minute as possible. I solved this problem by presenting the educational information in interesting, creative ways, such as a stop-motion pie chart made out of chocolate chips.